Beauty Write For Us
Maria Alina Asafi is a lecturer and postdoctoral researcher at the Department of Russian and East European Languages at the Charles V. Institute of International Studies and an independent curator of contemporary art. “We have often failed to make clear what we mean by ‘beauty,’ even if we use that word often, on all kinds of occasions, whether appropriations of art or not.”
Is Beauty Useful?
These are big concepts, but they are increasingly the ones that need design to consider in times of climate crisis and political unrest. It’s as essential (hence “pretty”) as how good it looks or what Pantone they’ll choose.
It also concerns utility: Moore points out that “nature is unsuitable in everything she does.” In designer Paul Rand’s 1947 book Thoughts on Design, he stated that “of two ideals, beauty and utility are mutually generated.” Combining the two is when design reaches the pinnacle. “Visual communications of any kind…should be viewed as the embodiment of form and function: the integration of the beautiful and the useful.”
The Value of Beauty
However, design is not so much about the “fetish project” or risk but rather an emphasis on problem-solving, function following form, conceptual precision, and technological developments that have led to how interfaces, software, and even print design remain looked at. Network pensions and rules, beauty in its traditional sense has disappeared. As Alan Powers says: “The highest use of pure geometry remains rooted in the consciousness of the West’s cup of beauty. It endorses that beauty is the expert’s work, inaccessible to the untrained mind.”
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